{"id":36805,"date":"2024-09-16T08:00:00","date_gmt":"2024-09-16T07:00:00","guid":{"rendered":"https:\/\/swissmig.wordpress.com\/?p=36805"},"modified":"2024-09-16T08:00:00","modified_gmt":"2024-09-16T07:00:00","slug":"the-social-semiotics-of-switzerlands-far-right-how-campaign-posters-by-the-swiss-national-party-communicate-across-different-domains","status":"publish","type":"post","link":"https:\/\/swissmig.unine.ch\/?p=36805","title":{"rendered":"The social semiotics of Switzerland&#8217;s far right: how campaign posters by the Swiss National Party communicate across different domains"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Author(s) : Claudio Scarvaglieri, Martin Luginb\u00fchl<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Source : <a href=\"https:\/\/doi.org\/10.1080\/10350330.2023.2178295\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/doi.org\/10.1080\/10350330.2023.2178295<\/a><\/h3>\n\n\n\n<p><strong>Abstract: <\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>This contribution investigates the campaign posters of the right-wing Swiss People\u2019s Party (SVP) in four communication domains: in public space, in the mass media, their impact on other political actors and manipulations of the posters. This approach combines social semiotics, discourse analysis, media linguistics, and linguistic landscaping to present a comprehensive account of the posters\u2019 usage and design. Relying on social semiotics, we first analyze the posters themselves. We then show how the posters are reproduced in journalistic news media which creates a visual framing of the discussion about migration. This framing effect is also evidenced by the fact that many political actors adapt to the SVP\u2019s visual language. Consequently, the discussion about migration increasingly follows the SVP\u2019s logic. In a fourth analytical step, we show how the posters become objects of manipulation that turn them into a place of public debate. We sum up by pointing out the affordances that the posters offer to actors in these different domains.<\/p>\n\n\n\n<p><strong>Keywords<\/strong>: Campaign posters, social semiotics, mediatization, affordance, news coverage, intertextuality<\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Author(s) : Claudio Scarvaglieri, Martin Luginb\u00fchl Source : https:\/\/doi.org\/10.1080\/10350330.2023.2178295 Abstract:<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[167],"tags":[291,7,360,173,152,9,236,115,787,11,103,254,68,257],"class_list":["post-36805","post","type-post","status-publish","format-standard","hentry","category-ethnicity-languages-religion-arts","tag-291","tag-article","tag-audiovisual-media","tag-cross-cultural-communication","tag-discourse","tag-english-language","tag-language-barriers","tag-mass-media","tag-political-impact","tag-political-parties","tag-refugees","tag-right-wing-radicalism","tag-sociolinguistics","tag-stereotypes"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/swissmig.unine.ch\/index.php?rest_route=\/wp\/v2\/posts\/36805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swissmig.unine.ch\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swissmig.unine.ch\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swissmig.unine.ch\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/swissmig.unine.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36805"}],"version-history":[{"count":0,"href":"https:\/\/swissmig.unine.ch\/index.php?rest_route=\/wp\/v2\/posts\/36805\/revisions"}],"wp:attachment":[{"href":"https:\/\/swissmig.unine.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swissmig.unine.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swissmig.unine.ch\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}